Predicting clicks in online display advertising with latent features and side-information.

Bjarne Ørum Fruergaard

Published in: CoRR (2014)

Keyphrases

information content
information sources
feature vectors
structural features
structural information
low level
information extraction
category labels
search engine
highly informative
log data
spatial information
semantic information
web documents
information processing
co occurrence
support vector machine
end users