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User Response Prediction in Online Advertising.
Zhabiz Gharibshah
Xingquan Zhu
Published in:
ACM Comput. Surv. (2021)
Keyphrases
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online advertising
user experience
display advertising
long tail
user behavior
behavioral targeting
prediction accuracy
advertising campaigns
user interaction
user centric
contextual advertising
end users
prediction model
mobile devices
user preferences
internet advertising