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Putting knowledge to work: the combined role of marketing and sales employees' knowledge and motivation to produce superior customer experiences.

Carmela Peñalba-AguirrezabalagaJosune SáenzPaavo RitalaMika Vanhala
Published in: J. Knowl. Manag. (2021)
Keyphrases
  • domain knowledge
  • knowledge acquisition
  • knowledge base
  • neural network
  • machine learning
  • long term
  • knowledge based systems
  • case study
  • knowledge representation
  • learning systems
  • customer service