Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network-structural equation model approach.
Dongyan NanEdward ShinGeorge A. BarnettSarah CheahJang-Hyun KimPublished in: Inf. Process. Manag. (2022)
Keyphrases
- user satisfaction
- structural equation models
- service quality
- customer satisfaction
- structural equation modeling
- perceived usefulness
- information systems
- technology acceptance
- causal effects
- factors affecting
- user perceptions
- online discussion
- information quality
- factors influencing
- online shopping
- databases
- causal models
- directed acyclic graph
- statistically significant
- data mining