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How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation.

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie Claeys
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • information systems
  • information technology
  • decision making
  • knowledge sharing
  • knowledge management
  • machine learning
  • e learning
  • website
  • electronic commerce
  • online consumer