Determinants of Utilitarian Value in smartphone-Based Mobile Commerce.
Sujeong ChoiKiju CheongBeverly SomeraQiying HaoPublished in: PACIS (2014)
Keyphrases
- mobile commerce
- mobile devices
- service quality
- electronic commerce
- online shopping
- mobile applications
- mobile users
- customer satisfaction
- mobile services
- information systems
- mobile phone
- mobile technologies
- mobile learning
- learning activities
- user satisfaction
- m learning
- quality of service
- service providers
- context aware
- communication technologies
- computer simulation