Online shopping behaviour: moderating role of gender and product category.
Shivraj KanungoVikas JainPublished in: Int. J. Bus. Inf. Syst. (2012)
Keyphrases
- online shopping
- consumer behavior
- product descriptions
- individual differences
- shopping behavior
- internet usage
- purchase intention
- product search
- online consumer
- online retailers
- customer satisfaction
- service quality
- online shoppers
- customer preferences
- product design
- satisfaction degree
- personal information
- life cycle
- information systems
- social networks
- end users
- database systems