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Detecting and Understanding Online Advertising Fraud in the Wild.

Fumihiro KaneiDaiki ChibaKunio HatoKatsunari YoshiokaTsutomu MatsumotoMitsuaki Akiyama
Published in: IEICE Trans. Inf. Syst. (2020)
Keyphrases
  • online advertising
  • user behavior
  • user experience
  • display advertising
  • long tail
  • data mining
  • search engine
  • behavioral targeting
  • knowledge base
  • keywords
  • random walk
  • contextual advertising
  • advertising campaigns