Social Network Monetization via Sponsored Viral Marketing.
Parinya ChalermsookAtish Das SarmaAshwin LallDanupon NanongkaiPublished in: SIGMETRICS (2015)
Keyphrases
- viral marketing
- social networks
- influence maximization
- sponsored search
- online social networks
- information diffusion
- influential nodes
- diffusion models
- social media
- greedy algorithm
- social network analysis
- social influence
- social relationships
- influence propagation
- online advertising
- search engine
- link prediction
- network structure
- social interaction
- multiscale