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How to be a Good Frand in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands.
Mary Tate
Hongzhi Gao
Hongxia Zhang
David Johnstone
Published in:
CoRR (2016)
Keyphrases
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social media
learning algorithm
information systems
databases
recommender systems
computationally efficient
data sets
website
high quality
multiscale
cost effective