The dual concept of consumer value in social media brand community: A trust transfer perspective.
Xuequn WangYichuan WangXiaolin LinAmjad AbdullatPublished in: Int. J. Inf. Manag. (2021)
Keyphrases
- social media
- online consumer
- online social
- virtual communities
- social network sites
- electronic commerce
- reputation management
- social capital
- social networks
- online communities
- user generated content
- social web
- viewpoint
- social media streams
- social connections
- online shopping
- trust model
- social networking sites
- knowledge transfer
- social awareness
- purchase intention
- community detection
- community structure
- trust and reputation systems