Switching factors of mobile customers in Korea.
Daihwan MinLili WanPublished in: J. Serv. Sci. Res. (2009)
Keyphrases
- factors affecting
- mobile phone
- mobile devices
- factors that influence
- mobile users
- customer satisfaction
- key factors
- mobile applications
- mobile learning
- context aware
- factors that affect
- m learning
- mobile environments
- mobile services
- service providers
- location aware
- customer relationship management
- marketing strategies
- customer behavior
- prior studies
- customer requirements
- switching costs
- information disclosure