Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

Teck-Hua Ho Juanjuan Zhang

Published in: Manag. Sci. (2008)

Keyphrases

optimal pricing
customer satisfaction
pricing strategies
fixed number
customer relationship management
single server
revenue management
customer requirements
uncertain demand
profit maximization
service providers
electronic commerce
pricing model