Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products.
San-Yih HwangWan-Shiou YangPublished in: INFORMS J. Comput. (2008)
Keyphrases
- targeted advertising
- association rules
- market basket analysis
- association rule mining
- data mining techniques
- data mining
- mining association rules
- itemsets
- user profiles
- association mining
- mining algorithm
- formal concept analysis
- knowledge discovery
- frequent patterns
- association rules mining
- market basket data
- neural network
- frequent itemsets
- associative classification
- transaction data
- commercial products
- association rule discovery
- interesting association rules