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Using Self Organizing Maps and K Means Clustering Based on RFM Model for Customer Segmentation in the Online Retail Business.

Rajan VohraJankisharan PahareeyaAbir HussainFawaz GhaliAlison Lui
Published in: ICIC (3) (2020)
Keyphrases
  • k means
  • customer segmentation
  • customer behavior
  • information systems
  • search engine
  • web services