Clustering-Based Bidding Languages for Sponsored Search.
Mohammad MahdianGrant WangPublished in: ESA (2009)
Keyphrases
- sponsored search
- sponsored search auctions
- click prediction
- budget constraints
- search engine
- online advertising
- combinatorial auctions
- text summarization
- auction mechanisms
- click through rate
- bidding strategies
- click models
- computational advertising
- user experience
- user behavior
- web search
- natural language processing
- information retrieval