The impact of multi-channel and multi-product strategies on firms' risk-return performance.
Kui DuPublished in: Decis. Support Syst. (2018)
Keyphrases
- multi channel
- investment strategies
- single channel
- economic impact
- anti aliasing
- investment decisions
- pricing strategies
- information technology
- profit maximizing
- production cost
- network effects
- potential customers
- stock price
- denoising
- channel assignment
- data broadcast
- mac protocol
- stock exchange
- competitive advantage
- internet enabled
- risk management
- network externalities