Gamification in E-Commerce: Tangible vs. Intangible Rewards.
Michael MederTill PlumbaumAleksander RaczkowskiBrijnesh J. JainSahin AlbayrakPublished in: MindTrek (2018)
Keyphrases
- electronic commerce
- user experience
- augmented reality
- reinforcement learning
- game design
- multiarmed bandit
- markov decision processes
- business models
- bandit problems
- credit assignment
- neural network
- reward function
- long term and short term
- tangible user interface
- multi armed bandits
- mobile commerce
- product information
- data mining technology
- information systems