Which Clicks Lead to Conversions? - Modeling User-journeys Across Multiple Types of Online Advertising.
Florian NottorfPublished in: DCNET/ICE-B/OPTICS (2013)
Keyphrases
- online advertising
- multiple types
- user behavior
- user interests
- sponsored search
- display advertising
- user experience
- long tail
- click through rate
- behavioral targeting
- user interaction
- search engine
- user preferences
- co occurrence
- user clicks
- user model
- end users
- low level
- similarity measure
- advertising campaigns
- learning algorithm