Trust and reciprocity effect on electronic word-of-mouth in online review communities.
Rebwar Kamal GharibAlexeis Garcia-PerezSally DibbZilia IskoujinaPublished in: J. Enterp. Inf. Manag. (2020)
Keyphrases
- purchase intention
- online reviews
- virtual communities
- electronic word of mouth
- social network sites
- online shopping
- product quality
- product reviews
- online communities
- social networks
- online stores
- opinion mining
- sentiment classification
- social media
- survey data
- social capital
- sentiment analysis
- trust model
- personal information
- positive and negative
- software engineering