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How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach.

Amit ShankarRambalak YadavManish GuptaCharles Jebarajakirthy
Published in: J. Glob. Inf. Manag. (2021)
Keyphrases
  • online learning
  • learning environment
  • real time
  • opinion mining
  • online reviews
  • online retailers
  • collaborative learning
  • virtual communities
  • semantic web services
  • online markets
  • grocery shopping