Psychological advertising: exploring user psychology for click prediction in sponsored search.
Taifeng WangJiang BianShusen LiuYuyu ZhangTie-Yan LiuPublished in: KDD (2013)
Keyphrases
- sponsored search
- click prediction
- online advertising
- user experience
- click through rate
- search engine
- search advertising
- display advertising
- user behavior
- web search
- contextual advertising
- user interface
- click models
- end users
- search behavior
- sponsored search auctions
- user preferences
- human computer interaction
- user studies
- user queries
- user interaction
- search space
- search logs
- video retrieval
- product search
- recommender systems