Influential Factors and User Behavior of Mobile Reading.
Yi ZhouJianliang WeiFei MengFen JiangPublished in: J. Intell. Syst. (2015)
Keyphrases
- user behavior
- influential factors
- mobile internet
- user interaction
- user behavior patterns
- mobile devices
- commercial banks
- user preferences
- user experience
- online advertising
- mobile phone
- web usage mining
- individual user
- user browsing
- mobile users
- user clicks
- browsing behavior
- context aware
- user goals
- website
- click models
- user actions
- user profiles