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Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign.
Raymond Yiwen Huang
Judith Symonds
Published in:
EDOCW (2009)
Keyphrases
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multi channel
literature review
data broadcast
case study
single channel
mobile devices
anti aliasing
mobile phone
current issues
mac protocol
mobile users
mobile communication
mobile learning
mobile payment
online marketing
communication systems
mobile computing
mobile networks
quality of service
electronic commerce