Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective.
Xiaolin LinMauricio FeathermanStoney L. BrooksNick HajliPublished in: Inf. Syst. Frontiers (2019)
Keyphrases
- online consumer
- consumer behavior
- decision making
- gender differences
- online shopping
- comparison shopping
- online retailers
- consumer reviews
- online stores
- social media
- online learning
- decision makers
- product information
- multimedia
- attitudes toward
- marketing strategies
- statistically significant
- job satisfaction
- electronic commerce
- information systems
- e learning
- perceived usefulness
- digital games
- support systems
- life cycle