Data Quality for Effective E-Commerce Customer Relationship Management.

Tanko Ishaya Julien Raigneau

Published in: ICEIS (4) (2007)

Keyphrases

data quality
customer relationship management
data warehouse
data mining technology
data cleansing
competitive advantage
relationship management
customer segmentation
electronic commerce
data cleaning
data mining applications
marketing strategies
database
data mining
machine learning
real world
databases