Utility-based association rule mining: A marketing solution for cross-selling.
Dongwon LeeSung-Hyuk ParkSongchun MoonPublished in: Expert Syst. Appl. (2013)
Keyphrases
- association rule mining
- cross selling
- data mining
- association rules
- customer segmentation
- itemsets
- frequent itemsets
- data mining techniques
- mining algorithm
- pattern discovery
- rule mining
- website
- knowledge discovery
- algorithms for mining association rules
- frequent subtree mining
- associative classification
- mining association rules
- apriori algorithm
- discovered association rules
- association rule mining algorithm
- frequent itemset mining
- classification rule mining
- data mining technology
- data mining algorithms
- real world