Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers.
Jiaping GuiStuart McIlroyMeiyappan NagappanWilliam G. J. HalfondPublished in: ICSE (1) (2015)
Keyphrases
- software developers
- software development
- online advertising
- software engineering
- application development
- targeted advertising
- development tools
- software systems
- computer systems
- mobile advertising
- computing systems
- software projects
- sponsored search
- search advertising
- software industry
- display advertising
- contextual advertising
- mobile learning
- mobile phone
- mobile devices
- application developers
- software development teams
- behavioral targeting
- keywords
- decision making
- information systems
- data sets