A Case Study of Marketing Research for Academic Spin-Offs: Challenges and Future Prospects.

Gisele Rodrigues Atayde Daniel Capaldo Amaral

Published in: ISPE TE (2016)

Keyphrases

lessons learned
real world
open questions
case study
high level
data collection
key issues
databases
open issues
optimal solution
test bed
social sciences
application scenarios
academic community
social networks
decision making
machine learning
technical challenges