Under the Hood of Social Media Advertising: How Do We use AI Responsibly for Advertising Targeting and Creative Evaluation.
Aleksandr FarseevPublished in: WSDM (2023)
Keyphrases
- social media
- advertising campaigns
- online advertising
- behavioral targeting
- artificial intelligence
- neural network
- knowledge representation
- mobile advertising
- consumer behavior
- case based reasoning
- expert systems
- big data
- social networking
- user behavior
- ai systems
- intelligent systems
- search advertising
- computational intelligence