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Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise.

Zou PengBo YuYuanyuan Hao
Published in: J. Comput. (2011)
Keyphrases
  • online consumer reviews
  • decision making
  • online reviews
  • product information
  • data mining
  • expert systems
  • opinion mining
  • information retrieval
  • independent variables