VR Technology in Marketing From the Perspective of Customer Experience.
Xiangxi KongDewen LiuLiangyu MinPublished in: IEEE Access (2020)
Keyphrases
- business managers
- customer relationship management
- customer behavior
- customer service
- world class
- customer base
- data processing
- consumer behavior
- virtual reality
- marketing strategies
- data mining technology
- direct marketing
- information systems
- purchase behavior
- paradigm shift
- potential customers
- data mining
- rapid development
- decision making
- high tech
- virtual environment
- long term
- website
- financial services
- database marketing
- customer support
- electronic commerce
- computer systems
- innovative ways
- virtual reality environments