Social media use and potential in business-to-business companies' innovation.
Hannu KärkkäinenJari JussilaJaani VäisänenPublished in: MindTrek (2010)
Keyphrases
- competitive advantage
- social media
- business applications
- business innovation
- business processes
- knowledge management
- small and medium sized
- business intelligence
- electronic commerce
- business process
- data mining
- business models
- big data
- government organizations
- return on investment
- financial information
- information technology
- online marketing
- technological innovation
- decision making
- information systems
- manufacturing companies
- business rules
- business world
- business activities
- competitive environment
- enterprise resource planning
- enterprise architecture
- business decisions
- competitive intelligence
- financial services
- consumer products
- data quality
- case study
- social networks