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Two Pricing Mechanisms in Sponsored Search Advertising.

Wei YangYouyi FengBaichun Xiao
Published in: Games (2013)
Keyphrases
  • sponsored search advertising
  • mechanism design
  • auction mechanisms
  • purchase behavior
  • internet search engines
  • combinatorial auctions
  • case study
  • cooperative
  • multi agent systems
  • web search
  • game theory