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Application of Data Mining Technique in Customer Segmentation of Shipping Enterprises.

Wei WangShidong Fan
Published in: DBTA (2010)
Keyphrases
  • data mining techniques
  • data mining
  • data warehouse
  • cluster analysis
  • data mining methods
  • customer segmentation
  • association rule mining
  • database
  • databases
  • knowledge discovery
  • log data
  • apriori algorithm