How Customers Trust Mobile Marketing Applications.
Andreas JansonAxel HoffmannHolger HoffmannJan Marco LeimeisterPublished in: ICIS (2013)
Keyphrases
- marketing strategies
- customer relationship management
- customer loyalty
- customer behavior
- potential customers
- direct marketing
- website design
- customer service
- customer satisfaction
- financial services
- mobile advertising
- marketing campaigns
- purchasing behavior
- mobile phone
- customer support
- customer segmentation
- mobile devices
- consumer behavior
- customer data
- mobile payment
- data mining
- mobile users
- customer retention
- trust evaluation
- business partners
- service quality
- trust model
- database marketing
- online retailers
- customer base
- telecommunications industry
- data mining technology
- mobile applications
- context aware
- website
- decision making
- online consumer
- online stores
- data mining applications
- mobile learning
- commercial banks
- trust management
- mobile commerce
- support systems
- social media