Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage.
Nitesh GoyalMarc BronMounia LalmasAndrew HainesHenriette CramerPublished in: J. Assoc. Inf. Sci. Technol. (2018)
Keyphrases
- contextual advertising
- query intent
- multimedia
- content adaptation
- sponsored search
- click prediction
- website
- multi faceted
- multimedia presentations
- mobile devices
- web search
- text messaging
- web pages
- page layout analysis
- keyword extraction
- display advertising
- search engine
- mobile phone
- multimedia data
- keywords
- online advertising
- user clicks
- streaming video
- search advertising
- mobile applications
- click logs
- multimedia objects
- mobile technologies
- behavioral targeting
- short text
- user behavior
- mobile learning
- search result
- user experience
- computing environments
- mobile computing
- context aware
- cross media
- information retrieval