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Effects of self-service technology on customer value and customer readiness: The case of Internet banking.

Shu-Hsun HoYing-Yin Ko
Published in: Internet Res. (2008)
Keyphrases
  • internet banking
  • customer satisfaction
  • online banking
  • customer relationship management
  • customer data
  • hong kong
  • data mining
  • linear programming
  • business intelligence
  • service quality
  • credit card
  • security threats