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Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks.
Anjana Susarla
Jeong-ha Oh
Yong Tan
Published in:
J. Manag. Inf. Syst. (2016)
Keyphrases
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online social networks
social networks
social networking
social relationships
social media
network structure
social relations
online social networking
social ties
user activity
social networking sites
user interaction
viral marketing