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Trust in social media brands and perceived media values: A survey study in China.

Mingmin ZhangPing XuYinjiao Ye
Published in: Comput. Hum. Behav. (2022)
Keyphrases
  • social media
  • multimedia
  • hong kong
  • social networks
  • multi agent systems
  • empirical studies
  • trust model
  • factors affecting
  • structural equation modeling
  • positive effects
  • perceived risk