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Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator.
Wei Xue
Yinglu Sun
Subir Bandyopadhyay
Dong Cheng
Published in:
J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
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diffusion model
anisotropic diffusion
information diffusion
mobile payment
diffusion process
credit card
marketing strategies
electronic commerce
information systems
social networks
business models
customer satisfaction
customer relationship management