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Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World.

Bonan NiXun WangQi ZhangPingzhong TangZhourong ChenTianjiu YinLiangni LuXiaobing LiuKewu SunZhe Ma
Published in: WWW (2023)
Keyphrases
  • design process
  • data sets
  • neural network
  • case study
  • combinatorial auctions
  • bidding strategies
  • computer aided
  • building blocks
  • resource allocation
  • multi unit