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Deep CTR Prediction in Display Advertising.
Junxuan Chen
Baigui Sun
Hao Li
Hongtao Lu
Xian-Sheng Hua
Published in:
ACM Multimedia (2016)
Keyphrases
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online advertising
display advertising
prediction accuracy
user behavior
sponsored search
search advertising
click prediction
prediction model
click through rate
advertising campaigns
behavioral targeting
information retrieval
search algorithm
user experience
prediction error