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The dynamics of trust in B2C e-commerce: a research model and agenda.
Clyde W. Holsapple
Sharath Sasidharan
Published in:
Inf. Syst. E Bus. Manag. (2005)
Keyphrases
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cost function
trust model
computational model
formal model
probabilistic model
statistical model
database
neural network
decision trees
em algorithm
theoretical framework