Why Do You Spread This Message? Understanding Users Sentiment in Social Media Campaigns.
Jalal MahmudHuiji GaoPublished in: ICWSM (2014)
Keyphrases
- social media
- social media data
- user participation
- user comments
- user generated content
- online social media
- social media sites
- social networking
- real world events
- social media platforms
- social networks
- social networking sites
- social media content
- short messages
- public opinion
- user generated
- sentiment analysis
- big data
- user interaction
- online social
- long tail
- user activity
- online communities
- emerging topics