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Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context.
Le Chau Tran
Tien Dat Le
Quang Nghia Tran
Ha Chi Le
Published in:
ICRMAT (2022)
Keyphrases
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selection criteria
neural network
long term
context aware
context sensitive
information systems
website
social media
context awareness
database
data mining
expert systems
information retrieval systems
customer service