When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement.

Subodha Kumar Yinliang (Ricky) Tan Lai Wei

Published in: Inf. Syst. Res. (2020)

Keyphrases

asymptotically optimal
optimal solution
mobile advertising
dynamic programming
expected cost
state dependent
social networks
human behavior
optimal control
sponsored search
scheduling policies
policy making
allocation policy
neural network
optimal policy
learning algorithm
control policies
markov decision