How Can We Explore Patterns of Customer Segments' Structural Changes? A Sequential Rule Mining Approach.
Elham Akhond Zadeh NoughabiAmir AlbadviBehrouz Homayoun FarPublished in: IRI (2015)
Keyphrases
- rule mining
- association rule mining
- indirect association
- knowledge discovery
- interestingness measures
- association rules
- pattern discovery
- pattern mining
- data mining techniques
- interesting patterns
- data mining
- sequential data
- databases
- fuzzy association rules
- rough sets
- database
- knowledge base
- frequent pattern mining
- associative classification
- data sets