Media Mix Optimization - Applying a Quadratic Knapsack Model.
Ulrich PferschyJoachim SchauerGerhild MaierPublished in: ICORES (2014)
Keyphrases
- optimization model
- objective function
- probabilistic model
- information retrieval
- sensitivity analysis
- conceptual model
- experimental data
- statistical model
- mathematical model
- pairwise
- database
- linear programming
- theoretical analysis
- parameter estimation
- optimization algorithm
- management system
- probability distribution
- bayesian networks
- learning algorithm
- global optimization
- knapsack problem
- formal model