Co-op advertising models in one manufacturer-two retailers supply chains with spillover effect.

Hong Zhang Quan-ju Zhang

Published in: Int. J. Comput. Sci. Eng. (2016)

Keyphrases

supply chain
revenue sharing
supply chain management
lead time
probabilistic model
inventory management
quantity discount
bullwhip effect
decision making
inventory policy
small and medium size
inventory control
supplier selection
economic order quantity
service level
customer demand